Hi, I'm Jennifer Spencer

I help short term rental owners, hosts and property managers with revenue strategies, automation and guest messaging so they can increase their bookings, improve guest experiences and scale their business. My journey started with hosting guests at my first vacation rental home located in the Canadian Rockies - almost a decade ago.  I loved real estate and vacations and so naturally it made sense to put the two together to provide awesome guest experiences!

My professional background is marketing and my passion is vacation rentals. In 2021, I started to combine my marketing expertise and vacation rental hosting experiences, by offering 1:1 consulting sessions, digital courses and system set ups that result in growth and a simplified short term rental business.

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I’ve been where you are…


When I bought my first vacation rental in 2014, I had no idea what I was getting into or how much I was going to love hosting guests. 

My vacation rental business was a side-hustle to a full-time marketing executive role and also an extra responsibility to my role as Chief Home Officer to our family of five. Does this sound familiar? 

So, when it came to the running of my vacation rental, I knew I had to invest in automation and systems to simplify my business while delivering guest-centric communication and experiences. I've spent the last decade immersing myself into and navigating everything around the world of vacation rentals, as well as perfecting the guest experience.

In 2021, we added a beach property to our vacation rental portfolio and both our properties consistently outperform in my markets and rank at the top for bookings. I have a balanced approach to vacation rental marketing that includes the listing sites (Airbnb/Vrbo), social media, a direct website and repeat bookings. As my guest list has grown, so has my revenue! And over 50% of all my bookings are now from returning guests, a major factor in increased profitability. 

I specialize in OwnerRez optimizations, vacation rental marketing and mentoring. My goal is to help you realize similar results, and the first step is to get you set up on a property management system and channel manager so you can streamline your vacation rental business. With automation and systems in place, you'll be able to focus on other areas of your business and grow (or just get some time back!).

When you engage with me or sign up for one of my courses, you get to springboard off my experiences and expertise. Plus I offer recommendations along the way to help you elevate your business. I’m excited to collaborate with you! Let’s do this!

Lone Wolf Chalet

Our ski and golf vacation rental home, Lone Wolf Chalet is located at Panorama Mountain Resort in the Canadian Rockies. We love to host families or groups of friends for ski vacations or summer adventures.

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The Blue Hula

Aloha! We love to host guests at our well-appointed, 1 bedroom and 2 bathroom vacation rental, The Blue Hula located at Maui Kamaole on the island of Maui in Hawaii. 

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Let's Make It Official 

 Get in touch if you'd like to learn more. I look forward to supporting you and having an impact on your vacation rental business!

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