Hey there,

I'm Jennifer Spencer

I help STR hosts grow beyond Airbnb with the right tools & systems, pricing strategies, guest messaging, and marketing to boost revenue, attract repeat guests, and run their business with more control and confidence.

With a background in marketing and a long-standing passion for vacation rentals, I started hosting over a decade ago by combining my love of real estate and travel to create memorable guest stays. What began as a side hustle became a mission — to help hosts build profitable, more independent businesses that thrive beyond the platforms.

My properties consistently outperform their markets, with over half of my bookings now coming directly from my website or repeat guests. I’ve built a balanced strategy that uses listing sites for visibility while leveraging a direct booking website, email marketing, and social media to attract and convert — all supported by tools to keep things simple and guest experiences exceptional.

Through The Host Approach, I share proven strategies to help hosts master pricing, marketing, and guest messaging — turning listings, emails, and social media into tools that drive bookings and repeat stays.

I know you’ve already built something great. And if you’re ready to take it further — to move beyond Airbnb, grow your visibility, and boost your profits, then let’s do it together!